never thirst; but the water that I will give him will become in him a well of water springing up to eternal life.”
15 The woman said to Him, “Sir, give me this water, so I will not be thirsty nor come all the way here to draw.” 16 He said to her, “Go, call your husband and come here.” 17 The woman answered and said, “I have no husband.” Jesus said to her, “You have correctly said, ‘I have no husband’; 18 for you have had five husbands, and the one whom you now have is not your husband; this you have said truly.” 19 The woman said to Him, “Sir, I perceive that You are a prophet.”
28 So the woman left her waterpot, and went into the city and said to the men, 29 ”Come, see a man who told me all the things that I have done; this is not the Christ, is it?” 30 They went out of the city, and were coming to Him.
39 From that city many of the Samaritans believed in Him because of the word of the woman who testified, “He told me all the things that I have done.” 41 Many more believed because of His word.”
Jesus used his encounter with the woman to offer her the opportunity to make a decision that would change her life. How does the narrative of the meeting at the well relate to the fraudulent actions of Alex and his partner, Bryan Noel? They too needed a gathering place where they could interact and endeavor to convince people to invest in Certified Estate Planners.
Rather than a well, as Alex testified, CEP’s sales presentations would “typically occur at restaurants in the Hendersonville area, such as Hubert’s or Blackwater Grill or McGuffy’s.” Additionally, their presentations at the restaurants were such that “[a] free meal was offered.” They utilized a myriad of methodologies for drawing attention to their investment proposition—“flyers, conferences and via their website” (“Complaint For Permanent Injunction And For Other Relief,” #20). The sales presentation tactics of Jesus with the woman at the well and CEP’s presentations with the potential investors were tactically similar with a comparable goal—have the individual to “make a decision.” CEP’s “seminars basically consisted of a sales presentation that involved the four-corners’ approach.” Tactical similarities aside, the purposes of their encounters were polar opposites—one sales presentation was designed to give, and the other sales presentation was ultimately destined to take.
TALES
CEP’s goal was also to get people to believe and to act on that belief. Just as importantly, CEP hoped that current investors would in turn “bring in” other investors by sharing the good news. But CEP also had a gap that they had to overcome—a gap between people having money and those same people deciding to entrust their money to CEP.
CEP was actively involved in marketing. The targets were “primarily wealthy, elderly customers.” The marketing “advertisements falsely claimed that the customers would be able to avoid their income taxes by placing their assets in trust while still continuing to ‘manag[e] everything‘ but ‘own nothing‘” (20). So, the complexity of CEP’s sales presentations’ deception increased exponentially. Not only are the sales presentation claims regarding the avoidance of taxes false, but the report of the financial health of CEP itself is a fabrication.
Jesus was handling his marketing directly. CEP had a multi-faceted approach. The goals, however, were the same: to draw people in, conduct the presentation and cause a positive response on the part of the individual. Jesus wanted to offer something to the person freely, that would flow continually. CEP wanted the person to initially entrust them with his or her money. They declared that they would, in turn, multiply that investment into an endless stream of revenue. Jesus turned water into wine. Conversely, CEP turned their client’s liquidity into dust. Jesus fed the multitude with just a few loaves of bread and a
15 The woman said to Him, “Sir, give me this water, so I will not be thirsty nor come all the way here to draw.” 16 He said to her, “Go, call your husband and come here.” 17 The woman answered and said, “I have no husband.” Jesus said to her, “You have correctly said, ‘I have no husband’; 18 for you have had five husbands, and the one whom you now have is not your husband; this you have said truly.” 19 The woman said to Him, “Sir, I perceive that You are a prophet.”
28 So the woman left her waterpot, and went into the city and said to the men, 29 ”Come, see a man who told me all the things that I have done; this is not the Christ, is it?” 30 They went out of the city, and were coming to Him.
39 From that city many of the Samaritans believed in Him because of the word of the woman who testified, “He told me all the things that I have done.” 41 Many more believed because of His word.”
Jesus used his encounter with the woman to offer her the opportunity to make a decision that would change her life. How does the narrative of the meeting at the well relate to the fraudulent actions of Alex and his partner, Bryan Noel? They too needed a gathering place where they could interact and endeavor to convince people to invest in Certified Estate Planners.
Rather than a well, as Alex testified, CEP’s sales presentations would “typically occur at restaurants in the Hendersonville area, such as Hubert’s or Blackwater Grill or McGuffy’s.” Additionally, their presentations at the restaurants were such that “[a] free meal was offered.” They utilized a myriad of methodologies for drawing attention to their investment proposition—“flyers, conferences and via their website” (“Complaint For Permanent Injunction And For Other Relief,” #20). The sales presentation tactics of Jesus with the woman at the well and CEP’s presentations with the potential investors were tactically similar with a comparable goal—have the individual to “make a decision.” CEP’s “seminars basically consisted of a sales presentation that involved the four-corners’ approach.” Tactical similarities aside, the purposes of their encounters were polar opposites—one sales presentation was designed to give, and the other sales presentation was ultimately destined to take.
TALES
CEP’s goal was also to get people to believe and to act on that belief. Just as importantly, CEP hoped that current investors would in turn “bring in” other investors by sharing the good news. But CEP also had a gap that they had to overcome—a gap between people having money and those same people deciding to entrust their money to CEP.
CEP was actively involved in marketing. The targets were “primarily wealthy, elderly customers.” The marketing “advertisements falsely claimed that the customers would be able to avoid their income taxes by placing their assets in trust while still continuing to ‘manag[e] everything‘ but ‘own nothing‘” (20). So, the complexity of CEP’s sales presentations’ deception increased exponentially. Not only are the sales presentation claims regarding the avoidance of taxes false, but the report of the financial health of CEP itself is a fabrication.
Jesus was handling his marketing directly. CEP had a multi-faceted approach. The goals, however, were the same: to draw people in, conduct the presentation and cause a positive response on the part of the individual. Jesus wanted to offer something to the person freely, that would flow continually. CEP wanted the person to initially entrust them with his or her money. They declared that they would, in turn, multiply that investment into an endless stream of revenue. Jesus turned water into wine. Conversely, CEP turned their client’s liquidity into dust. Jesus fed the multitude with just a few loaves of bread and a
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